You want to bring a new product to the market for which there are many large incumbents. Which of the following strategies is/are worth considering?
Admin Staff asked 3 years ago
You want to bring a new product to the market for which there are many large incumbents. Which of the following strategies is/are worth considering?
a) Bring out a product with fewer, more widely used features and introduce a pay-as-you-go pricing model.
b) Give your product for free. Monetize attention and adjacencies.
c) All the options
d) Target non-consuming users (or) low market segments and then move upmarket.